For the past several months I have worked with my longtime friend Mark Tesi of Togetherness Agency on the launch of Parker's Garage & Oyster Saloon, an exciting new restaurant on Long Beach Island.
As Parker's Garage is a throwback to the Golden Age of Beach Haven, Mark had the brilliant idea of a marketing campaign that utilized historic imagery of "The Queen City" and Ellis Parker, a bayman who opened a restaurant/engine repair shop on the Beach Haven waterfront.
The rollout included six weeks of historic photos compliments of the New Jersey Maritime Museum that tell the story Parker's. My part included web and social media copy around the launch.
Of course, the product is the real selling point and the Nugent and Magaziner families, with Chef Kyle Baddorf, have outdone themselves with this place. The offerings from the kitchen and raw bar are nothing short of amazing.
I've particularly enjoyed this project because of my love for local history and the fact that my grandfather was a commercial "pound" fisherman and I have some knowledge of how these operations, like the one in Beach Haven. Check it out when you're in Beach Haven.